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Facebook Timeline has become very popular with the brands now as each one is trying to go into the details of each aspect that will match up to their creative ideas. Many of them have entered the arena and are taking all steps possible to stay one up from the others. Many companies are making good use of the cover photos flashing their brands in the most desirable form and it is actually helping them in branding and social media marketing. But is it all that the companies can get out from this segment? Definitely not. There are many ways that the Timeline can be used in to have a very realistic and artistic picture irrespective of the size of business.
The Timeline features are very interactive and tell an altogether very realistic and engaging story on each brand that runs it authentically. It publishes a lot of info on the brand that one should know. Other than this there are apps, photos and maps on the top of the page that are clearly visible in the navigation bar.   
There are many who feel that this can act as a negative influence for the companies that do not have an upper hand on delivering engaging brand content or even the ones that have several operations which are not channelized under one umbrella.
Some brands are facing a problem regarding filling in complete history as it can only be filled as far as 1800. Therefore, it hinders them from filling in the complete details and the extra bit.
Timeline however has given the companies an opportunity to get very innovative with their overall presence on social media and of course the cover photos. This is becoming very visible with the early adopters.
Timeline here needs all to do a little housekeeping and requires each one to be a little tidy. These features are very clear and crisp along with being easy to use. Every brand can go down the memory lane and look at each milestone achieved along with rediscovering what has been already posted on the Timeline in the whole year.
The real time activity on the site will be easily accessible and visible by the page administrators for the first time by using the analytics that Facebook plans to roll out soon.  
The Timeline features definitely add on to the overall perception of the masses on the brand as a lot more is visible.


Branding is an integral part of every business’s success. Each company requires branding and media tools to get into the notice of their clients, customers and potential customers. The success stories of many brands have been formed by efficient branding strategies. The logo is the face of the brand that cannot be left alone. The following will catch the attention of all the eyes and get them to know your business.

Website: A professional website can be created artistically and in an innovative manner. A web designer can be hired or it can be designed using software like WordPress.

Social Media Pages: Social media pages like LinkedIn, Twitter and Facebook can be made use of very efficiently to promote the brand name. The segregation of personal posts and business posts is a very important aspect that one needs to take utmost care of. Along with the business content, some helpful content too should be posted. The social part should not be left out while on a social site. It adds to the positives when one comments on relevant posts and responds to the questions. Further to add one must ask thought provoking questions to have many people posting on the page. Also many people need to be asked to share the page with others.

Social Media/ Website links: a link to the website and email address needs to be created on the social networking sites. This gives an easy access to the interested person.

Website/Social Media Links: A link to the Facebook, LinkedIn and Twitter pages should be included in the website.

Facebook Links: Linking the Facebook personal profile to Facebook business page and also Twitter and LinkedIn pages to the Facebook business pages can get benefits too.

Blog: Create a WordPress blog and post there at least once in a month. The link to the blog is to be further posted on the Facebook, Twitter and LinkedIn pages.     

Monthly Email Newsletters: The articles that have been written by you or others, new products and specials are to be shared in a monthly email newsletter with iContact or A Weber, MailChimp and Constant Contact.  

Email Opt-in: There are many ways for email opt-in or the Join my list option on Facebook page.

Email Signature: The LinkedIn, Twitter, Facebook pages should have your logo, blog links and your photo. When an email is sent, your reader will get an invitation to read the social media pages.

If no, you are definitely keeping yourself away from the trends of the online marketing and you seriously need to have a look at this article. A fan page can be an official or an unofficial website created to cater the interest of various categories related to your business. For upcoming brands as well as already existing businesses’ you need interaction with your clients and potential clients. With some effort, your great plan or product can be become a fan favorite on Facebook and you can maximize your profit. With just a few simple clicks of the mouse, you can create a fan page to advertise your product. Facebook profile can only limit you up to 6000 friends or so, whereas a fan page is a place that lets itself grow as big as it wants.

Your Facebook fan pages can definitely make the work cut down and appealing have a look below, for how.

With the escalating alertness and fight in the market, a business needs to get better and better with its promotional tools. So, go ahead and make an engrossing fan page, which will help you to make a brand image and for your clients to remember your product. A  business enterprise outsource its various activities for better results, then why not outsource the work of developing a fan page which can be wonderful. In this dot com world, don’t stay behind and catch up the pace with a Facebook fan page.

Furthermore, an attractive fan page can keep your fans together and it can attract more awareness related to your product and services. The rising the trustworthiness and sincerity of your work will also come out in front of people and they will consider you whenever they will require the services. With amplified opulence in terms of business a Facebook fan page can surely help you. Updating a fan page with pictures, blog posts or videos will increase the popularity of the page .

One can even update the page with new discounts offered in case of businesses,new policies availed. Discounts offered and anything and everything. These updates are nowadays equal to the breaking news that flashes on your television screen. Yes, the former is  rather faster than the latter.

Fan pages come with lots of other benefits:  
•     It attracts more traffic to your site through fan page links.
•     You can make brand name with very low cost.
•     It will increase the customer loyalty.
•     You will know your customers better and they will do it likewise.

Microsoft’s much awaited Windows 8 was acclaimed to be a "no compromise" operating system (OS), which was all focused on both touch screen or a mouse and keyboard. It allured me, but after using it, I was not much impressed with it. If we see it through a developers view, the Windows 8 is definitely improved. It is surely successful for a desktop or notebook, but why will a desktop or notebook user who is comfortable with Windows 7 will go in for the updation to Windows 8. I was waiting for the Windows 8 so that I could write my experience, but in total I found it uncomfortable on a laptop and even worse on a desktop.

With this boom in the internet world, where there is a wide scope to get noticed, we still feel the need to have the business cards and the printing services for our business. To look remarkable and to make an impact on your clients and business associates, you need to have a good impression. To maintain the effective and impressive standards one should go in for catchy as well as attractive design plus a company which provides a good deal. In the recent times, we all have seen the emerging companies dealing with printing services, which are highly remarkable and professional. These days the printing services are no more a cup of tea for the basic and normal printers, if you want to make your product look great, you surely need a professional and up to date service provider.

The improvements in the printing services have made the print material take a position in the branding and promotional tool among the business firms. From the initial stage of making public issues, inviting tenders, then to the brochures and pamphlets of the price details, the firm needs to undertake various operations which involve printing has conceived the demand for professional print services.

The professional commercial printing services provide both digital and conventional printing services. It can be utilized for preparing, annual reports, manuscripts, fax services, copy services, business cards, screen printing, office supplies, desktop publishing and brochures, flyers, catalogs and much more.  Every day many customers require a wide range of unthinkable services and for that a extraordinary printing service is required. High precision in graphic prints and direct mail printing services also fall under this category and to cater these needs, one requires  a company which can provide cost effective deal and of course a company which can meet the dead lines with quality work. Most of the printing service providers will offer the prepared graphic material can also be shown on your business cards, letterheads and many other printed materials. Printing services provide exceptional quality. Many companies also provide printing on promotional materials like t -shirts, mugs, bags, plastic, mementos and much more, it is really very helpful for the promotion of your product. These days the trend of advanced services such as spot color dull and gloss varnish, foil stamping and die cutting is also evolving.

These days, printing services act as the catalyst for further growth and improvement of companies and you can do lot more wonders with the help of this tool. Be it brochures, letter heads, business cards or other promotional material, the rate of increase in your profit depends a lot on the printed products of your business.

The changes on to the upcoming Facebook interface and the new timeline was a clear indication of the changes that we can see now on Facebook fan pages. It is actually interesting and useful for companies who market their products on Facebook. The business pages are no more similar to what it used to be and from the beginning of April 2012 we all will see the new Facebook brand and business “Pages”. If you too market your products through Facebook business page, I have some tips for you that you must adopt before your competitors get the pulse into.

1. New Design of Facebook Business page:

The interface of the Facebook fan page will have a bigger display of images which will provide you better banner display. You can highlight your pictures and display your work with the image size of 850 by 315 which is much bigger than the previous one. The new format has two columns which will surely help you reflect your business in a much better way. Al though, because of the image policies of facebook, you cannot include the pricing details on the images, but it can be very helpful for those who want the users to get noticed of the brand.

2. Private Messaging through Facebook fan page:

The good news is that, now you can directly communicate with your fans and other Facebook users who can be your potential clients with the help of private messages. It means that you don’t have to publically communicate with your fans; you can rather have private messages with them. It will help you build a private relationship with your fans which will help you in keeping them with you with full interest and privacy.

3. The Default Landing Page missing:

The new Facebook business page will not allow the admin to have a full control over the landing page. You, as an admin, cannot control and set the landing page according to your wish and convenience but you can have that page on your page and by using smart and attractive tabs you can attract the user to open that link tab For example it can be an advertisement or an offer from your business.

4. Use the tabs smartly:

The new interface of the Facebook fan page allows the admin to keep four tabs, out of which one is the photo tab and you cannot customize it. The other three tabs should be used smartly and these three tabs include the icon image.

5. Featuring the desired content by Pin -a- Post:

The new Timeline allows the admin to feature the desired content including the blog posts, images and other promotion material according to his or her own wish. Now you have the full control over the type of content you want on the top of the Timeline. You can “PIN” the content you wish to display on the top with the help of the yellow marker at the extreme right side of the top.

By using these small tips you can surely bag the attention of the Facebook fans. Keep these tips in mind and do let me know if these tips were helpful.


These days the social media has marked its impact on the entire world. With the emerging trend of social media marketing, it has become very easy and approachable for the companies to hit the market with their products.  With social media marketing, the companies can easily get in touch with the consumers and build a direct relationship with them.  Social media marketing has become an excellent way to reach the target audience and get the potential clients. Plus it helps in maintaining a sound relationship with the existing customers.  The powers of internet media perfectly comes out when it is used in a perfect way to reach the expected clients, and in today’s world, it has become an important part of marketing.

Now, let us see how Facebook, Twitter and LinkedIn can help you in building brand and reaching your customers. To reach high on a global scale, internet is the best option. It can take your company to any where across the globe within no time.  The main advantage of internet marketing through Social Media Marketing is that, no matter how big or small your company is, you can any time reach the target audience. One of the blessings this globalization has given to us is the Social Media, which helps us to reach any one at any time and that too effortlessly. By taking help of Social Media, one can easily reach people who have any kind of interest in your brand and product. In the present world, it has become very simple for the like-minded people to interact and this is a good thing for your product, as you can reach as many people at the same time if you use the Social Media Marketing smartly.

By using Facebook, Twitter and LinkedIn, you can target the specific set of people who already exist on the internet and tell them about your product. These internet savvy people already have groups according to their interests, age, sex, location etc. You can any time find your potential customers according to the segment they fall in. Facebook has its main orientation towards friendship and relationship, Twitter is little more to do with brains and LinkedIn is a professional set up where business oriented people meet. At present, most of the companies are making these three tools very seriously and making maximum benefit in terms of Social Media Marketing. Instead of email marketing, which is in most of the cases taken in as spam, one should rather tweet about the product or update the Facebook Fan page, where it will be taken seriously.


Motorola's "WebTop" platform is expected to be geared up with the latest version of Google's operating system, 5.0 Jelly Bean. If you have come across the Motorola Atrix phone, you surely know what the buzz is all about. The new OS will act as the motherboard for the laptop which will allow you to dock your Motorola phone into a special laptop attachment. The interface used by this newbie will probably have the Jelly Bean interface and it will give new dimensions to the laptops. Right now, even we don’t have much information related to the Android 5.0, Jelly Bean, but it will surely be smarter than the Android 4.0, says the company source.

Motorola has announced that the upcoming devices, expected to be on shelves, will come by the second quarter of 2012. According to Digitimes, the new devices will have Jelly Bean as the OS which will entirely outcast the Ice Cream Sandwich upgrade process. Also the source revealed that Jelly Bean has all its eyes on tabs, netbooks and notebooks. With respect to Microsoft and Apple’s OS, Android can be a tough competitor. I just wish it to be better than the Android 4.0 and I am sure it will go way too far.

In the present world there are many different ways to market your product. From direct marketing to indirect marketing, options are many but for a successful campaign, you require effective marketing. The best way to have your product reach the target audience is video marketing. As compared to other marketing strategies, video marketing is affordable, easy, and effective and it has a greater impact on the audience which remains for a longer time, which surely makes it an effective marketing solution.

Here, I am providing you with some tips and tricks related to video marketing; by following these you can surely get much business to your company.

Make your presence felt: The best way to get noticed is to make your web presence felt. Get involved with other people who share common interests. Make communities, connect with people, share your interest, and check out the interests of other people. Post good comments on others profile but never over do. Introduce yourself to the world as you are passionate about your product and how it can be of some help for others as well. The best thing is to join, understand and connect through YouTube. Make sure you are active on YouTube bulletin as well. Post your content or comments there regularly.

Go Viral with your video marketing: Everyday, thousands of videos come on YouTube and go. To make an impact on the users, one should make a video which will last for long in the mind of the viewers. People can forget the video, so make sure they post the video and share it with their family as well as friends. Always market the best video, which has good content and which is useful, creative and unique.

Project your brand positively and then advertise and market: Before you advertise your product to the world, you should educate the world and tell them the important information associated with the product. Educate your viewers and potential customers, and build a relationship with them. Make them trust you and tell them how your product can be of good use.

Use Social Networking Sites: To market your videos, you should use social networking sites like Facebook, twitter, linkedin, Reditt, Digg, Delicious, StumbleUpon and other sites, and let your videos go viral in no time. It is the best way to market your videos.  Also, make sure to get the SEO done. IT will take your videos to greater horizons.

No, says the European court of justice in response to a case brought by Belgian music royalties firm Sabam against the website Netlog. According to ECJ, asking the social networks to establish anti-piracy filter software would be unsuccessful on the existing e-commerce decree. Sabam wanted the court to ensure the copyright of the music which is shared on the social networking sites. According to Sabam, by monitoring the music and videos on social networking sites, including, Netlog, the piracy of music and videos could be shielded.

The ECJ said in their judgement, "Accordingly, such an injunction would result in a serious infringement of the freedom of the hosting service provider to conduct its business since it would require that hosting service provider to install a complicated, costly, permanent computer system at its own expense."


Video marketing on the internet has become an effective tool for promotion of products these days. Video marketing is attracting companies as well as customers because it is very simple and it does not even require a business website. All you can do is make a video of your product and mention all the services your company provide and share the video on video hosting sites. All this process is easy plus it will not cost you anything.  With knowledge on how to make such videos and proper research, you can market your product via video marketing.

Here are some tips and ideas on how you can use video marketing as a marketing tool and project your brand in order to get maximum profit out of it.

Make proper use of keywords:

Make sure to use the keywords smartly before you upload your video to the various hosting sites. If you want immediate results, you should use the right keywords which are specific plus are present in the title of your video as well as the description. Here I will give you one quick tip; make use of long tail keywords, it can include two to three keywords smartly knit together.

Create interesting, informative and humorous videos:

Visitors like amusing, humorous and informative videos. Make sure the video you have made has all these three ingredients.  Provide the visitors with interesting videos which they will remember. It will help them in keeping in mind your product and brand. If your video is popular, it will surely help in generating direct traffic to your website or blog.

Get noticed with the Video Transcripts:

To get yourself more views, you should always create a transcript for your video. This transcript should lead to the full text, by using this strategy, your video will get noticed on Google and you will surely get a landing on the first page of the search. One another thing you can do is to make similar videos like the first one you created and link it to the first one. With this you will create a series and the customers will be able to see all the related videos of your brand.

Share the videos with Google via video site map:

Another marketing technique to market your video is by sharing it Google via the video site map. Share the information in the video and get the video indexed, by doing this you will get more views and your video will come on the first page of Google search.

With more than 800 million users across the world, Facebook has opened new horizons for the organizations as well as people in terms of internet marketing. With Facebook, a company can easily fetch their target customers. The freedom and easy access provided by Facebook enables the companies to spread their promotions. One can not only socialize with their friends or relatives but can reach a great audience and target them for marketing strategies. These days Facebook has become one of the most steadfast ways to connect and the market it provides is highly effective which can result promising in term of attracting the customers.

It is not very tough to be on Facebook but to build a reputation by standing out in the crowd requires some tricks. Be a little smart and take your business to new heights by using the dot com as a tool for marketing.  Here, are some tips on how to take maximum benefits of Facebook marketing

Be simple yet attractive:

To attract people through Facebook, keep the page simple and give complete facts which should include all the basic and important information related to the kind of work your company is into and the contact details. Facebook can help you in making a brand value. So, you should introduce your products through Fcaebook in a simple way and tell the users that how the product can be of their use. It will surely help in building a brand image.

Your Display Picture is your first impression:

People might forget your Facebook handle, but they will remember you with your display picture. Make sure you have an impressive DP which is as large as 200x600 pixels dimensions. You can use your company logo or an attractive picture of your product.

Like us on Facebook:

Always mention your Facebook Fan page or Facebook account’s link on your blog. Make sure to have a “Like us on Facebook” button on your blog as well as website. It will help you get more connections.

Use your Facebook account regularly:

It matters a lot if you are active or not, on Facebook. If you create an account but update it rarely, you will make a negative impact on the potential customers. To increase your visibility on Facebook, interact with your Facebook contacts. Write on their wall and reply when they interact with you through comments. Make photo badge of your Facebook fans or tag them on pictures or posts. It will help them remember you and your brand.

According to SharesPost Inc., Facebook’s shares have up-surged to $44 from $40 in less than a week. The Initial Public Offering (IPO) of the social networking giant pushed its market from $100 billion to $102.6 billion based on an approximate 2.33 billion shares. According to this estimation, Facebook will get a higher position than PepsiCo Inc. (PEP), the snackmaker, and Citigroup Inc. According to the sources, Facebook CEO, Mark Zuckerberg has this estimate that the company share value will go up to $100 billion from current $75 billion.

Erik Gordon, a professor at the Ross School of Business at the University of Michigan, told the media persons that, “The upside for long-term investors is pretty shaky at these prices.” He further added that, “It’s got to be a Google and a half for the stock to move higher” in future.

However, there was no comment from the company’s spokesperson, but a spokesman for San Bruno, California-based SharesPost, confirmed the auction in which it is expected that Facebook will issue the 117.1 million Class A shares and 1.76 billion Class B shares, which are outstanding.

In this dotcom world, the number of web users is increasing everyday and to grab the attention of the customers worldwide, it has become important to reach them. Attractive design, unique plus interesting content, user-friendly interface of the website does matter, but in order to reach the target visitors, social marketing and social networking is utterly essential. To up surge the number of visitors of your website and get maximum clicks on your website, twitter marketing can be very helpful.

Twitter gives handy information to the customers and helps in spreading your news to people, which definitely gets direct web traffic. You can update your status on twitter using the 140 characters and spread it to millions of twitter users across the globe. At present there are more than 200 million twitter users and the number is growing day by day, by smartly using twitter you can enjoy growth of your business.

Here, I will give you some tips on how to upswing your web traffic with the help of twitter marketing.

Look, sound and be interesting:

You are what you look and what you write on twitter. People never like boring status updates or an unexciting profile. Get followers by showing your lively personality and update your status regularly.

Add that zing to your twitter profile:

Latest NEWS or your business updates will not help you get followers. You will have to be smart in order to get and keep your followers. Always remember, it is just a click’s game to un-follow. So, interact with people, be gentle, tell them about yourself and ask them. Get little personal, but never irritate them.

Follow people with similar interests:

Making a network with people having similar interests will help you stay in touch with people who will stay with you and will not un-follow. Keep yourself updated with the market niche and develop relation with your followers. It will definitely help you get visitors who are interested in your business. By hitting the right section of visitors, you will spread your business online and your website will surely rise in terms of page views.

Push or Pull ?

Friday, 13 July 2012

“Push” or “Pull” from Yonge and Finch ?

It’s been years that push marketing is not the only advertisement strategy that businesses follow. While TV commercials, billboards, magazine ads, etc are still in effect in many marketing campaigns,  new media play a much more significant role in those campaigns every day.

While the medium can be different, the lack of interaction from the consumer side is what defines push marketing.  When a marketing message is sent through TV or radio for instance, the information is “pushed” to the consumer and theconsumer cannot have any engagement or interaction with the message but absorbing it. 

Pull marketing on the other hand puts the consumer in the position to demand and “pull” the information they need from the seller.  A forum on a new product is one of the best examples of this kind of marketing. 

Here in Padika, we try to combine different pull and push methods to make your marketing campaign successful.

From designing and printing flyers and brochures to utilizing video marketing and search engine optimization techniques, Padika is always there to act as a “One Stop Shop” for your marketing needs.

If you are in the area, you can just drop by to visit our energetic team of developers, graphic designers, and software specialists to go over your thoughts on your new marketing campaign. If you are away from the heart of North York in Toronto, you can still connect to us by making a call to our Boston or Toronto office and arranging an online meeting !

Push or Pull? Both would work if they are managed by professionals! Come to 601-5799 Yonge Street located at the intersection of Yonge St. & Finch Ave. to discuss your required marketing needs with our experts today!

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