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The most powerful media marketing takes place through social networks. Today, the two mega giants are Facebook and Twitter. Daily, they attract millions of potential clients, demanding utilization in your company’s marketing scheme.

With heavy traffic on both Facebook and Twitter, the ability to market brands, products, and services has never been easier. And because these sites have free registration, more and more people are joining, which for you, means a continually growing potential client base.
Facility to approach these potential clients is enabled by having your company profile on these networks as well. Then, when you are ready to launch a new product or revive enthusiasm for an existing one, begin a new service or refresh an original service, you may post the news on Facebook or Tweet about it on Twitter, instantly reaching thousands via social media marketing.

Facebook and Twitter users, both individuals and companies, are able to gain access to these networks on their Smart phones and iPhones. So whether people are at work or at home, in traffic, at a park, or in a mall, they will see updates – including your new product launch that you just tweeted about or posted on Facebook. Social media puts any information you want potential clients to see at their fingertips at any given moment.

Social media “liking” and “sharing” promotes products and/or services to unlimited numbers of people worldwide and familiarizes the public with your company.

Facebook users, potential clients as well as companies, are also able to upload pictures to the newsfeed or to their profiles. Pictures, as well as written content, messages, and/or advertising – anything posted – may be “liked.” By clicking on a “like” tab, potential customers draw further attention to your product or message, thereby advertising for you and creating even more potential customers.

Information on Facebook may also be “shared.” So when one potential client is interested in your product or believes it may be of interest to a friend, they click on “share” to send it to that person, thereby growing your potential client base.

Similarly, Twitter helps the user to promote its campaign or brand by “tweeting” on its profile. Valuable information for further marketing and development is gathered as these Tweets are followed and recorded, while instantaneously reaching unlimited Twitter users who can then continue to Tweet the word about the product or service you just tweeted about…

The web created through this expansive trickledown is what truly makes social media marketing a world wide web – of potential customers and potential money in your pocket.

Ask us how to take advantage of these two mega giants to create your unlimited potential.  

 

Social networking sites have become the best mode for media marketing in the business world. Whether a business is large or small, immense marketing possibilities are able to be realized through these websites. Every day, millions of users visit social networking websites, so there is no doubt that this form of marketing provides a stellar advantage to companies in promoting their brands, products and services.

When we compare social media advertising with other modes of advertising such as television, magazines, flyers, brochures, and so on, it is inexpensive. Yet with heavy traffic to these sites, large numbers of users are exposed to your advertising. It is also how people find what they want – and what they want just might be what you have to offer.

Social media advertising allows its users to learn about your company – who you are and what you offer. They may find you through social media advertising, enter your website, and leave as customers. Even better is that all of this activity is tracked so that next time, you can address them personally.  

Online purchasing by social networking users continues to increase. It follows that this rise in online consumerism can be attributed to online marketing that has made a positive impact on consumers. Millions of users of various ages and from all corners of the globe spend much time on social sites on a daily basis and shopping is made easy. With just one click, these users may select their purchase – and become your next customers.

Another advantage of social networking for businesses is that it may be utilized in the recruitment process. If a company has an employment opportunity, advertising it is only a click away. Visitors to the company’s profile on either Facebook or Twitter are able to respond.

Through social media marketing, you may reach out to prospective clients as well as possible future employees, making the first click towards fostering the building of good relations.

An account may be created for businesses that highlights the company profile, and provides contact details, including the company’s URL. When a person visits the company on Facebook or Twitter and takes interest, that person may be inclined to share links with individuals or groups. This is an effective way to let visitors advertise for you and further increase the visitors to your site, thereby also increasing potential for sales.   

It is no doubt that social media has created a real boom in the business world. With easy accessibility to the internet and millions of users increasing the demand for social media marketing, or internet marketing, it is a form of marketing that demands not only utilization, but optimization. And, with continued advancements in technology, the process of developing social media marketing has become easier and much more affordable.

If you are not yet using this essential tool of social media marketing and taking advantage of what today’s technology has to offer, we can help you to get started. Or if you are using social media marketing but not generating the results you want, we can help you to expand and optimize from where you are at. You will not only see the difference – you will experience it. And that’s the bottom line.

If your answer is “yes,” the time has come to get yourself Google Drive which enables access everywhere.

What is Google Drive?

Most of us are not alien to Dropbox cloud storage. Even those who have not used it at least have some idea how one can sync files from their home computer to an office computer, and across PCs as well as Macs.

Some weeks back, Google came up with Google Drive which is similar to Dropbox, but according to reviews, better in many ways.

What can you do with Google Drive?

With Google Drive, files and data can be stored in a safer place. If you drop your phone or spill your morning coffee on your PC, data can be lost, but with Google Drive, there is nothing to damage. If your data is stored in Google Drive, you are safe – and so is your data.

How is Google Drive beyond storage?

Google Drive is not just a storage device for saving and storing data, it offers you the facility to edit, share, update, and merge files together from any other device. This allows for you to work with your teammates even when you are miles away. It also provides immediate access to Google Docs.

How much does Google Drive cost?

Google Drive comes for free with a space of 5 GB that can be started with this free space. For just $2.50 USD per month you are able to up-grade to 25 GB.

Overall, Google Drive is an impressive tool which is a great help in terms of hassle free data storage

Increasing the page rank of your website and getting on to the first page of search engines like Google is a challenging task. A website with appropriate content, user friendly interface, and attractive design will go to waste if it has no traffic. With the help of Search Engine Marketing or SEM techniques, one can easily get a good page rank. Web visibility and SEM rank matters a lot in the increase of page views. In turn, having higher page views has a positive impact on any business. With the help of a streamlined SEM campaign, one can attain traffic that leads to great business opportunities. Here we have provided some important and effective SEM tips which can help your business reach a top position on the search engines.

  1. With the help of quality, simple, relevant, and effective keywords, tags, meta tags, title tags, and search engine friendly URLs, it becomes much easier to get noticed by search engines.
  2. By using Search Engine Optimization (SEO) strategies, you can search the quality keywords. At present, there are many keyword tools available that you can use free of cost. The selected keywords should be present in the content of your website and you should always use the relevant keywords which are considered as “good” by the search engines.
  3. Make sure to optimize the images used in the website along with the text. If your images are optimized, there is a good chance that the pictures will also drag traffic to the website.
  4. Content used in the website should be relevant, interesting, and original. Keep in mind that back links matter a lot, so the content of your website should be attractive enough to promote connection to influential back links. Link building is essential, as is the active participation in commenting, on discussion boards, and in forums. Article submissions can also help you generate traffic and if the content is up to par and creative, it will lead to great success of your website.
  5. Always update your social networking. Talk, comment, update, and respond on social networking sites. Engage the target audience. They are the people who are your potential clients. Social media has become a massive business medium that can bring success not only to your website, but to your company. Participate in the buzz going on the social networking sites and in the discussions on these sites. Also, provide necessary information about your brand or product so that the message reaches your audience – your customer.

At present, Twitter has managed to grab a position in the list of top notch social networking sites with more than 250 million registered users. With its fresh and interesting user interface, layout and features, Twitter is attracting more and more users every day. The popularity of Twitter among web users has made it a great platform for web marketing which can take any business to new horizons.

One of the great places to promote brands and products, Twitter is very effective and quick. More and more companies are coming up with attractive, novel and innovative ideas to generate traffic from Twitter to their websites. You can see how Twitter works perfectly in their favor.

Twitter is no doubt an effective medium for marketers – but only if used wisely, without making any mistake. Here we will discuss how to avoid common mistakes in using Twitter as a medium to promote brands, products, and services.

Avoid self- promotion of products:

Twitter is a hub of people of different mindsets from across the globe. It is a micro-blogging site which is a great source of information. And, if care is taken in promotion, business can soar to great heights.

Never let your tweet go unnoticed:

Avoid over-praising your product, and use facts to inform your audience of potential customers about your product or service. Show them what makes your product unique without over glorifying it. After all, believability, honesty, and integrity go a long way.

Always respond to the tweets:

Never ignore what your followers say about you, your company, or your products through tweets. Welcome the feedback and engage them in conversation by replying. This way you are able to build relationships with potential customers and clients.

Never post too many links:

Posting too many links can make you look like a bot. Make sure a human touch is there in your tweets. Never tweet the same thing again and again – that can irritate your followers. Post useful links, keep them positive, and make the best out of 140 characters, which is the tweet max.

These days, with the increased access to the worldwide web, the internet has become one of the biggest sources from where one can generate revenue. A company’s web presence has become not only important, but indispensable and invaluable. To get noticed and build brand image, to increase profits and make more money, a website is essential. It allows for global visibility and provides a worldwide market for your products and/or services. If you are new to the internet pool and planning to develop a website for your company, this is the right place for support. Here we will discuss how to use free internet marketing for your business. With the help of these free tips you can take your business to new horizons and maximize revenue.

Growing your business on the web is simple and affordable. By employing smart techniques and following the right tips, you can reach an unlimited audience and benefit from the successful results.

The first step towards internet marketing is to know, understand, and build relations with the internet users by pinpointing their interests. You will want to consider their input as potential clients or customers in making your business decisions, while keeping industry trends in mind.

You will also want to tell them about who you are as a company. What is your motto? What is your philosophy? What is your history? What are your goals? Who are the people behind the brand?

Provide information in an interesting way and explain how your products or services can help them, or otherwise be of interest to them. Highlight your skills and experience – just be careful not to overpraise your business. Think of your content as informational rather than just to sell. This will go a long way as to your credibility, trust, and consumer loyalty.

Make sure you are not targeting everyone. First, recognize your audience and target them. Research user behavior and decide who falls into the category of clients or potential clients.

Make sure your message is clearly transmitted to them and that it has made some kind of impact. Provide them with all relevant information. Engage them in conversations through comments, and tell them about standard products and services as well as the latest additions or any special offers. This will be beneficial in building loyal relationships with your clients. A personal touch always helps in building a great relationship.

Create attractive and unique content for your company website that is user friendly. A pleasurable experience on your website will encourage users to linger, spending more time on your website browsing products and services than they originally might have planned. It is proven that the more time a customer invests on a website, the more closer they are to purchase. The more that they like what they see, the more likely they are to purchase. The easier it is to navigate your website, the easier it is to purchase. And, that is money in the bank – or with PayPal.

 

 

 

The revamped search engine, Bing, by Microsoft, is updated with integrated search results from Facebook and Twitter. Easier to use and transformed from its earlier version, Bing is completely social media friendly.

Microsoft sources say, "With the new version of Bing rolling out over the coming weeks and broadly available in the U.S. in early June, people can easily get advice and recommendations from friends and experts with the new social sidebar." The company source further added that Bing will now allow users to check out important information via the innovative snapshot feature. It will make search results snappy and easy. The user interface has also been revitalized and is significant as users are now able to quickly access informative data from the latest three-column Bing design.

According to Senior Director, Stefan Weitz, of Bing, "People are using the Web to do things in the real world, and that’s a big change from where things were a decade ago.” He adds that the, “10 blue links that search have been predicated on for the last decade and that no longer makes sense. Simply put, that’s not how you get things done.”

The latest features added to the Bing search engine are:

1). Better, faster web search results, improved with a cleaner interface.

2). A snapshot feature with which users may quickly finish searches by using the available information in a single place.

3). A sidebar that allows users to take action based on suggestions by experts or contacts.

The internet has become an important tool these days. With the boom in the dot com world, everything has become accessible, making the internet a simple and easy way to target many people simultaneously without expending a lot of resources.

Most people depend on the internet as their main source of information. We all use the internet within our daily lives for everything from social networking to reading what we would have once read in newspapers, for researching and gathering information, for dating, chatting, and all kinds of communication. People also use the internet for important activities such as online jobs, entertainment, matrimonial services, banking, and searching for real estate property.

Advertising and promotions of brands and products through social networking sites such as Facebook can help a lot in targeting internet users with products and services. Traditional methods of advertising through advertising campaigns include: print ads in magazines and newspapers, TV and video commercials, radio and audio advertisements, canopies, banners, fliers, pamphlets, brochures, posters, and other print material. These methods of advertising and marketing are time consuming to implement and run, expensive, and require time to achieve the desired results – if desired results are achieved at all. An unfortunate drawback to these types of marketing is that the advertiser cannot be sure that the message has been received by the target audience as people are not able to give direct feedback.

Social media marketing through Facebook is an easy and effective way to reach the target audience, all of whom are potential clients. Social media marketing is an inexpensive, effective, contemporary method to market your product. With the help of Facebook marketing, a single message can be sent to your audience that will spread through the threads of the web. Facebook users will share, comment, and even “like” the advertisement if it appeals to them, making it go viral on the internet. When consumers like something on social media sites, they make a pool of potential customers that is favorable to the company.

With simple steps and mass appeal, social media marketing on sites such as Facebook is an efficient way to successfully convert internet users to clients.

By disseminating information regarding products or services among Facebook users, potential customers can recognize your brand and the value of the product. When they can do this, it won’t be long before they are not just potential clients or customers, but are loyal clients and customers.

There is good news for twitter users who own Apple iPhone because TwitPic has announced its picture sharing services for the Apple iPhone users for Twitter, for the very first time. The application was released on Monday and the good news is that it is all free of cost. With competitors like Instagram, which is lately acquired by Facebook for an amount of $1 billion and its users are growing in number each day by millions, TwitPic claims to be the simplest photo sharing service which has many features and easy to edit options available. According to the sources, Twitpic is expecting that free and easy-to-use editing features will be allure the Apple iPhone users and will give an insight to the picture sharing through mobile phone. The company blog said in a post that this new application will allow the users to share, see, comment and edit pictures as well as videos very easily on mobile phones.

The free application for Apple iPhone will help the users to crop, filter and edit pictures by using filter tools. The users can also check out the most popular images shared on Twitter each day. Noah Everett, the founded Twitpic in 2008, as he founded some difficulties in uploading images on twitter. In an interview on the VentureBeat blog, Everett told that TwitPic made good profits for some time and it generated money through advertising. According to Everett the free mobile application for Apple’s iPhone will up surge the growth of the Tweeps using iPhone.

The latest addition to the web marketing is the usage of videos to promote the product or company. Videos are getting popular because it sends the message effectively to the web users like never before. Be it a small firm of a big company, everyone is taking advantage of video marketing. If you don’t have a video on your website, you are certainly missing the potential clients which you can turn into your clients and get you good business.

Have a look at the below mentioned advantages of the video marketing:

Videos provide a wonderful opening for the potential clients:

  1. Potential clients are the web users who can get attracted to your business and can turn to the clients. With the help of videos, potential clients can get attracted to your business and they can turn into the clients. Potential clients can see and listen about the product well through videos. It is actually like you are meeting your clients or potential clients. A video description saves the time of the internet users and it is like actually like checking out the product the same way you do it in a store It hardly take two to three minutes for a video to explain about the products and services and it saves the time. With the help of a video you can communicate well with the clients as well as the potential clients.
  2. The appeal of videos is wider and it attracts vast audience We all know that videos are effective as well as appealing as compared to text. Most of the internet users will not spend time in reading all the details mentioned in the website but they will surely feel easy to watch the video which has all the information. Videos attract the web users and they find videos much easier and informative. Also, a video engages the viewers for a longer duration because it is intriguing. It is easy to check out the video on a phone rather than check the text on phone. This it is an effective trick to market the product.
  3. Videos help in improving the search engine rankings of the website: Yes it is true to say that a video is capable of improving the search engine ranking of your website. It has become an important part of internet marketing and search engine’s landing page. Make a proper video of your product and add appropriate keywords to it. A proper video is very effective and if done with proper keywords, it can be a lucrative deal.

Search Engine Marketing and Search Engine Optimization are the two important tools which are used by companies who promote their products on web. Both the tools help in gaining the website rand on the internet. Before understanding the powers of SEO and SEM, we should know that SEO and SEM are not at all the same. As it is clear from name, SEM is Search Engine Marketing deals with how to market a website to a search engine including Google and Yahoo. In the other hand Search Engine Optimization or SEO is a tool which deals with the development of a website and how its content, quality plus structure is revamped and in order to get a chance to appear first on the rank of search engine, which is called Search Engine Result Page (SERP).

Yes, SEM and SEO are different and we have in short discussed that. When used together, Search Engine Optimization and Search Engine Marketing are highly effective and useful for the website. The main purpose of Search Engine Marketing is to attain further exposure for a website. The important ways to attract the attention of online advertisements plus other things including blogs, sponsored websites and everything which is of the interest of the web users. Use of Pay Per Click (PPC) is also there in Search Engine Marketing, which gives another up thrust to the visibility of the website. Last but not the least SEM involves the submission of URL of the website to the various search engines and web directories to tell the search engines about the website. With this procedure the Search engine Marketing makes sure that the search engine recognizes the existence of the website.

To make it clear that SEM is different from SEO; let’s have a look how SEO works. SEO actually facilitates the internet users to easily look for what they want. The main purpose of SEO is to attain higher position in the SERPS. The, the web creators persistently optimize the website in order to make it capable to be able to furnish the requirements of the internet user. This process makes is easy for spiders or web crawlers to calculate if the website's content is relevant for the searched material or not.

When used together, Search Engine Marketing and Search Engine Optimization make the success rate of the website effective. As when an internet user types the search word on the search engine tab, if the website has good SEM and SEO, it will come on the first page of the search engine.

Jungle Torch SEO and Social Media software is a tool which provides the companies with extraordinary futures on how they can perk up their position on web. It is one such purpose-engineered program which can unite the assorted marketing analytic to a controlling as well as single platform. With the help of Jungle Torch one can easily have a solo observation into Twitter, Facebook, weblogs and news sources which target on the classification of postings that are relevant and meaningful to the user’s group. It also has an entire sentiment analysis which can establish a complete analysis on whether the comments coming on the products have positive or negative impact.

Apart from this, the Jungle Torch also keeps a track on the social media activities of a website which determine and develop the accomplishment of SEO programs which include improvement of the page rank of the website. On the SEO metrics like inbound and outbound linking, the Jungle Torch reports on the SEO-friendliness of any site. The internet jargon "Panda” is the mark of a novel algorithm which is used by Google to punish the search positions of websites which have distinct inbound links to their websites. According to company sources, by now, Google has penalized almost 700,000 websites. According to a retail store owner, “Google notified us that we were being penalized.” He further added that “The problem is you can’t go to a link farm to fix the problem. Fortunately, we found Jungle Torch.”

If you want your business to up surge and see the horizons, Search Engine Marketing (SEM) is one of the best ways. The SEM strategies can help any business trigger their online sales. By taking care of proper strategies and techniques you can attract the internet users and can turn them as your customers. Web marketing tips, tools and strategies with efficient Search Engine Marketing planning can raise the search engine rank of your website and you can gain benefits from it. The changing aspects of web marketing will surely turn your business to a lucrative one and by taking care of these tips and strategies you can make your online work.

Intensify the keyword research and see the difference. Keywords act as fuel which helps Search Engine Marketing to work for the website optimization. You can take help from the Google Keyword finder tools and check for the keywords which are popular on the web search. Make sure the keywords you are using are related to your website and you use the keywords properly in website content and marketing materials. You should understand your target audience and their internet behavior. Knowing them will make you market your product in a better way. You should spend some time in researching on the type of product and services the internet users go through. By making keyword based content will help you in hitting the desired segment of people and it will boost your web business.

It is a good strategy to come out with discounts and offers during holidays. People spend their time on online shopping during holidays and the web traffic up surges during holidays and it gives immense opportunities to promote business. You can use the word, holidays in the description and this keyword can do wonders to your business. Give your customers exciting offers and capitalize the opportunity. You can add local information in order to increase the web traffic. Reason is that, the dot com people have the opportunity to search and research about the product before buying. If the see local connection, they feel safe to buy the product. It is valuable to add the local connection, it makes the customers feel some personal connection and it will help the company website to see great heights in terms of profit.

Designing and development of a website is a great idea, but you will never want your website to go waste in the search engine soup. A good website without a good traffic is a total waste. To get a good rank in a search engine like Google, is a challenging task and if you get it done with the help of Search Engine Marketing (SEM) professionals, it can take your business to a great height. A good SEM professional will make good strategies, use proper techniques and will understand your business requirements to help your company get success. If you have dedicatedly and seriously decided to depend upon the internet users as your clients or potential clients, you must follow the below mentioned tips and get the internet visibility for your website. These strategically designed Search Engine Marketing tips will help you generate traffic and will take your business to a great height.

Tip number one: Use title tags, meta tags, keywords, search engine friendly URLs so that the search engines understand and index the website easily. Make it simple and character specific. Use simple tags and meta tags and use short descriptions which are keyword rich as well as simple.

Tip number two:Research well and use simple and appropriate keywords which are popular on the search. Use keyword searching tools available on the internet, these tools will help you find the popular keywords. Make sure to use the keywords used in the description to be present in the content of the website as well. Search engines rewards the content which is rich with the keywords.

Tip number three: Make sure to optimize the images you use in the website. Images which are optimized have great chances of providing a good traffic to the website plus optimized images help in increasing the ranking in the search engines. Well optimized images send great number of visitors to the websites.

Tip number four: Make sure to link the important resources of the website with the content of the site. It will help the visitors to reach the desired landing pages and will help in the optimization of the website.

Tip number five: Last but not the least, make sure to have an active presence in social networking websites like Facebook, Twitter, Linkedin plus other websites like Reditt, Digg, Pinterest etc. Make sure to interact on social networking sites by commenting, interacting, discussing on boards and forums. In this way you can engage the target audience with your product and services. It will increase the visibility of your website.

 

After manufacturing Smart phones, Google is said to be trying its hands in tablet computers, in order to give a tough competition to Apple’s iPads. It is believed that the search engine giant will sell the tablets directly into the market just like its rivals Apple and Amazon. According to some sources, it is expected that the upcoming Android based tablets will be co-branded with Google and the hardware of the devices will be manufactured by companies including Samsung and Asus.However, the details of the product were not revealed by the company sources but they told us that Google’s Android based software; Jelly Bean will be on the shelves in the middle of this year. It was also told that Google is jumping into its own tablet manufacturing because of the pending $12.5 billion purchase of Motorola Mobility Holdings Inc.

The online store of Google is also expected to have the Motorola tablets for sale. At present the 73 percent of tablet market is captured by Apple, to break the market of Apple, Google is planning to sell the tablets directly to the market. Google’s other competitor is Amazon.com, which directly sold its Kindle Fire which was launched a year back. Some sources revealed that Google is using the same strategies to sell the Tablets, such as the wireless carriers, who helped Android to up surge to position one of the mobile OS. We are not sure of who will win this Tablet race, let’s wait till the Tablet is shelved.

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