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Friday, 30 November 2012 09:47

Drinks on Padika - November

From Padika Marketing Solutions, we would like to extend our appreciation to all who attended our new monthly networking event in November, “Drinks on Padika.” Hosted at Canada’s celebrated Centro Restaurant and Lounge, located on Yonge St. by Eglinton Ave, in Toronto’s midtown, “Drinks on Padika” packed the private lounge with an invite-only crowd.
The iconic location set the perfect tone for business professionals to mingle while enjoying cocktails from the open bar and hors’ d’oeuvres served throughout the evening. A musical trio played while guests greeted one another, found familiar faces, and made new acquaintances also, creating a lively mix.
Again, our event planner, Shaghayegh Mobed, did a fabulous job coordinating the evening. If you missed our event this time, Padika Marketing Solutions will be hosting “Drinks on Padika” in the future, and with an invitation, you are our guest. “Drinks on Padika” is an informal, yet professional venue where the ambiance is set to create new connections and to open opportunities to enhance your business. As an entrepreneur, a request for an invitation to be extended to you will be considered by emailing:
This email address is being protected from spambots. You need JavaScript enabled to view it. ..

November2012 Blog

Published in Blog

An idea is born, like a ray of sunshine that suddenly bursts through the clouds and you know you’ve got a money maker – if only you act on it. They say that when an idea is born to one person, the same idea is born to many people around the planet. To profit, you’ve got to grab it and make it yours right away – and there are a million things to think of and details to take care of to make that happen. In fact, there is so much that it can be overwhelming and difficult to know where to start, so we have compiled a list to help define your idea – to harness it and pull it into reality as your business and your website.

1). Clarify Your Vision

Brainstorm and write down all the ideas that come to you.

2). Define Your Business

Describe what your business does and narrow that down to one strong, solid statement.

3). Define Your Purpose

Explain why what you have to offer is important and express your desire to make a positive difference to others through what your business does.

4). Define Your Roles

Highlight your expertise by clearly stating what the key contenders do then consolidate the descriptions into powerful titles.

5). Distinguish Yourself

Show that the people behind the titles are real and are more than the roles the play in the company. This is what you stand for, and why your company does what it does.

6). Detail Your Products Show your products, but also talk about them so that the customer understands what they are and how they work.

7). Portray Your Services

Provide enough of an idea to create a comfort level with your clients, even when services may vary according to clients’ wishes and/or the situation.

8). Bring Your Vision to Life

Add color. Make things move. See how your website will look and function.

9). Share Your History

This is the story of how your company came to be, which is your story also. A one page corporate history speaks volumes about the essence of a company and its evolution.

10). Share Your Vision

Leave people with hope and inspire them with your ideas for the future. These are your company goals – what you would like to accomplish for your clients and the world.

By the time you’ve come this far in forming ideas for your business and your website, you will have a much clearer vision of what you want and how you want it to look. You will be able to communicate your vision more clearly, and your website will be a reflection of that. Now is the time to seek the help you need in getting the site up and running, because your website is your business. Make it beautiful – and let it shine.

Published in Blog
Friday, 09 November 2012 11:00

Mini Madness in the Galaxy

Talk about mini. Mini tablets, mini phones… mini capability? That was not a requisite to the list. But, on October 11, 2012, with the release of the Samsung’s Galaxy S3 mini cellular phone, when they introduced a new mini size, they also introduced a new mini caliber. The new phone is not what we know the flagship Galaxy S3 to be.

Released around the world in May and June of 2012, the Galaxy S3 was the new best thing – at least until Apple came out with the iPhone 5 in September. Apple has figured out that people love having devices we can hold in our hands, and they have proven that yet again with the success of the iPhone 5, which is even smaller than the Galaxy S3.

Here are the dimensions:



Galaxy S3

iPhone 5


5.38 in.

4.87 in.


2.78 in.

2.31 in.


34 in.

     .30 in.


4.69 oz.

3.95 oz.

 So what is Samsung to do? Come out with a newer, smaller phone – and quick. Or at least, that would seem to be the answer, only nobody was expecting that would mean we would have to compromise quality. And nobody wants to compromise anything. The result? A disappointing product.

Obviously, Samsung didn’t come up with a new phone in the two weeks between the release of the iPhone 5 and the release of their Galaxy S3 mini, but it seems a mad scram of an operation to get on the mini-madness bandwagon and produce a mini version of their flagship phone – fast. And yes, quality was compromised because of it.

The Galaxy S3 mini is smaller than the regular S3. In fact, it is the same 4 inches in size as the iPhone 5. All the other measurements line up too, but that is as far as similarities go. Compared to both the Galaxy S3 and the iPhone 5, the Galaxy S3 mini has a slower CPU, it lacks 4G LTE, it has a dual core chip instead of a quad core, the camera has only 5 pixels instead of 8, and the screen has significantly lower pixels per inch, resulting in poor resolution. Really, it’s shocking. We don’t expect any less of anything except size when we say we want mini.

The Galaxy S3’s only saving grace may be that Samsung claims it is not meant to compete with the iPhone 5. And it certainly won’t compete with the Nexus 10. The Galaxy S3 mini is what it is – a mid-tier phone. It is not trying to be anything else. Okay – so maybe it was, but at least that’s the line now. It is meant to be for prepaid carriers and other companies offering older versions of the iPhone with which it may be more competitive. The Galaxy S3 mini may know its place, yet in a market saturated with so much mediocrity, it has had to wedge its way in, so good thing it is mini.

In short, as CNET says, “If you’re looking for a smaller Galaxy S3, but with all the features, this is not the phone for you.” And, if you’re looking ahead to the Nexus 10, don’t bother to compare the Galaxy S3 mini because it doesn’t even match up to the earlier Nexus 4. I’d give this Galaxy S3 mini phone mini consideration – unless you’re getting an awesome plan and the company wants to toss it in for free. In that case, grab it – it’ll fit in your hand.

Published in Blog
Thursday, 08 November 2012 16:05

The Naked Nexus

It looks like trouble already for the new iPad with Retina that Apple just released Friday, October 26th, 2012. Google’s new Nexus 10 tablet, by Samsung, is scheduled to be released one week today, on Tuesday, November 13th, 2012. So again, the war is on between Apple and Samsung. But so far, it seems the only thing the iPad with Retina has hands down over the Nexus 10 is a jump on the market with its earlier release.

If you go to the Google website, you’ll see first thing that the Nexus 10 claims the prize of being “the world’s highest resolution display.” That fact is, in fact, its best-selling point, and is pretty impressive. Compared to the resolution of the new iPad, it puts it “to shame,” as Salvador Rodriguez of the L.A. Times says. With 2,560 by 1,600 pixels, the 10.055 inch tablet screen has 300 pixels per inch (PPI).

Apple is claiming the new iPad with Retina has “the best display ever on a mobile device.” The 9.7 inch screen has a resolution of 2048 by 1536 pixels and 264 PPI. So unfortunately for Apple, when the Nexus 10 is released, that will become “had the best display ever on a mobile device,” and Samsung will proudly be able to claim its prize. Who’s cooler now?

Another big selling point of the Nexus is the lower selling price than the iPad. The 16 gb iPad with Retina sells in Canada at Apple for $499, compared to $409 for the Nexus 10 with the same gigabytes, while the 32 gb iPad is $599 and the same Nexus 10 will be only $509. The break in price sure is nice, but when JR Raphael from Computer World comments that while “it doesn’t feel cheap… it definitely gives off a less premium vibe,” I’m not entirely confident that break in price will guarantee equal quality.

And, according to ZDNet, it “needs a lot of charging.” I’m going… sounding like that hard hitting dynamic resolution campaign might not be backed up by anything past a screen that looks good.

Still, the Nexus is slightly lighter than the iPad. But there are more apps for the iPad’s iOS 6 operating system than for the Android Jelly Bean that Nexus uses. The Nexus is slightly thinner – but will you really notice a hair or two? The iPad’s battery lasts longer – and that’s definitely a plus – yet rumor has it the camera is better on the Nexus… and it’s really looking like a toss-up.

When all else is equal – or such a toss-up, how the device looks might just take on more importance. The numbers of pixels may be higher on the Nexus 10, yet is the result really noticeable? I am beginning to wonder if all this resolution hype might not be more akin to the story of The Emperor’s New Clothes. Nobody wants to actually admit they can’t see a difference. For example, when I went in the Apple Store in the Upper Canada Mall in Newmarket, Ontario, and a salesman held up both the iPad mini and the iPad with Retina display to show me just how fantastic the resolution is with retina, I could not see the difference.

“Look at the greens, right there,” he said, pointing to an icon in the top left corners of both devices. Oh, yeah, yeah… sure, I thought, leaning in closer and straining to see any difference. “Don’t you see the difference?” “Really? No. It looks the same to me,” I said, not impressed. The iPads are impressive, as are all of the tablets. I just was not impressed by any significant difference – or any difference at all in the resolution between the two devices. The biggest difference was the price – for something I couldn’t see. The display is excellent on their devices without retina. Why would I pay more for retina?

But… if the Nexus 10 says it has the best ever display in the world and we can’t see it, does it really matter when it costs less instead of more? I can hardly understand how it can give off anything less than a premium vibe when it is able to boast the world’s highest resolution display – unless that beautiful display is… invisible? After all, the Emperor had on no clothes at all. I guess we’ll have to see it to believe it. I have yet to hear of the new Naked Nexus.     

Published in Blog
Tuesday, 06 November 2012 12:39

A Sweet, Sorry Scandal

How sweet it is when companies get free publicity because of court scandals. You can be a bad Apple and still come out smiling with a rotten tooth, which is just what Apple seems to be doing. Apparently, Apple had accused Samsung of copying designs – specifically, the iPad and the iPhone.

You know – the teacher’s pet, Jenny, who sits erect and bolts a hand up in the air to tattle-tale, saying Johnny copied when he hardly blinked. Perhaps there were similarities in the students’ projects – after all, they were working on the same assignment – but when compared, the teacher could see that Johnny hadn’t copied. His wasn’t as good. It was definitely his own work.

Well, that is just what the judge declared. Samsung did not copy Apple because their designs weren’t as good. But now Apple is in trouble for tattling and trying to get Samsung in trouble when Samsung is innocent. Bad Apple! Sounds like playground drama to me, except in the corporate world, it happens in a court room. The finger is pointed (that would be the finger of the judge at Apple), and Apple is ordered to apologize. It’s the condescending, righteous teacher determined to set things right. But the enforcement of a moral code only makes Apple smile, as if they weren’t already smiling when they received a ruling that included an official declaration that their devices are cooler.

The first apology elaborated into a capitalization on the “cooler” ruling – only to be caught again – because, obviously, it wasn’t intended to serve as an advertising platform. Their apology wasn’t going to fly – which only produced more scandal. What? More publicity? When you have to go to the principal’s office but get to miss class and pop candy in your mouth while you’re at it, you just try not to appear too overjoyed.

“Now Jenny,” the teacher says, “say you’re sorry.” Meanwhile, Jenny’s smirking because she’s crossing her fingers behind her back, yet it’s an honest effort to appear sincere – really.

And so Apple tried it again. “We’re sorry. We’re really, really sorry…“ I could just hear it as they configured how they would get around the judge’s ruling this time and use it to their advantage. So sorry… just keep scrolling all the way down the page on our website, past all that illustrious, gorgeous advertising we’ve worked so hard on, until you get to the link at the bottom. Smiling, smiling – not too big now. By the way, you might need a magnifying glass when you find it – if you get that far, because we really are hoping you’ll get distracted and click on one of our products and make it to the check-out rather than that silly apology we were ordered to post.

And what is poor Samsung supposed to do? Say thank you? We accept your apology. We know we’re not as cool.

As TechDirt stated: “If Apple had just complied normally, this story would already be over.” But why comply for it to be over quickly when it is far too easy – and fun – to capitalize? Surely the judge should have had the foresight to see this coming. It makes you wonder if he was actually trying to punish Apple at all. Weren’t they the ones who instigated the drama – only to come out the winner? But aren’t teacher’s pets famous for giving the teachers apples – or Apples? Makes you wonder. It seems it’s a sweet, sorry scandal for somebody.

But Samsung is not too dumb. If Apple can capitalize on publicity this way, so can they. And, at this point, Samsung has a number of countersuits against Apple… and so on and on it goes. It has been going on for nearly two years. But what is a couple of years when you’re battling for world dominance? Apparently nobody cares if the king of the castle is the dirty rascal. Apple and Samsung keep on fighting. We keep on buying. Everybody’s dirty – but we still wish recess would last longer so we could keep playing on our beloved electronics.

Published in Blog
Tuesday, 06 November 2012 11:21

Built For a Man?

Rogers Communications Inc., Canada’s leading provider of wireless communications devices and services, offers the three newest, hottest superphones: the new iPhone 5 by Apple, the new Galaxy S III by Samsung, and the LG Optimus G 2600 by Life’s Good that is available for pre-order and scheduled to arrive on the retail market in November 2012.

According to Rogers, “The LG Optimus G 2600 sets a new standard for what defines a superphone.” If that is true, can the iPhone 5 and the Galaxy S III be outdone already? With scarcely a month on the market, the iPhone 5 came out in September, 2012. The Galaxy S III (GS3) came out in May, 2012, giving it less than six months on the market. Can technology have evolved that quickly as to make the Optimus G a dynamic improvement?

The hype says yes. And at first glance, the Optimus G certainly seems competitive. It offers impressive lists of features that aggressively rival its Rogers’ competitors. But what, really, is the difference? Is one better than the other, or is choosing between the iPhone 5, the GS3, and now the Optimus G more like choosing which vehicle is better – a BMW, a Mercedes, or a Lexus?

Perhaps it comes down to personal preference. Perhaps our choice will be influenced by the plan that comes with the phone. Or perhaps the friendliness of the customer service personnel advertising one over the other will nudge us towards our decision.

Here are a few differences I found in my search to clarify the matter:

1). Size

On Gadget Review, the Optimus G is compared to a Siberian tiger, while the GS3 is a bobcat. “The Optimus G both looks and feels like a brick in the hand, but in a manly, “yeah, this is my phone” sort of way. So take that as a plus or a minus.

2). Appearance

The Galaxy and the iPhone are sleeker, lighter, and more streamlined for ultimate sophistication than is the LG Optimus G 2600. However, if you like a larger screen, the Optimus may be for you.

3). Price

The Galaxy is available for less than the Optimus G and less than the iPhone.

4). Camera

The Galaxy s3 wins over the LG Optimus G 2600. But whether it beats the iPhone is still debatable.

5). Carriers

Watch out with this one. If you plan on staying in Canada forever, the Optimus G may be for you. However, if you plan for mobility in your life as well as with your phone, you might not want to choose the Optimus G, as the carriers that support it are limited. For example, in the States, it is only available with Sprint and AT&T, while the Galaxy is supported by all carriers.

6). Battery Life

The Samsung wins. The Samsung offers up to 12 hours of talk time as opposed to the iPhone 5 that only offers 8 hours. And while both the Samsung and the Galaxy have similar battery lives, the Galaxy’s default is not set for eco-mode.

7). Display

The display of the LG wins over the Galaxy. It has fantastic resolution that you can even see in sunlight. The brightness of the Galaxy just doesn’t make the grade, although it does have comparable resolution. And the LG and the iPhone 5 tie – except that the iPhone is brighter, so wins overall.

8). Speed

Finally, the new LG Optimus G 2600 wins one! It is the fastest cat out there.

But is that enough to pre-order the LG Optimus G 2600?

There is another drawing factor for the Optimus G, and that is the capability to turn into your media player. It has dual play, which is digital multi-tasking. It is able to wirelessly streams high definition video to your TV while still being able to function as your phone and do anything you like on it – surf the web, text, email…

One cool function I noticed the Galaxy s3 has is that it responds intuitively to hand gestures with Motion UI. So just watch what you’re doing with your hands!

For me, it’s a toss-up between the Samsung Galaxy s3 and the iPhone 5. The LG Optimus G 2600 is off the list. What will it be for you? Will you be placing a pre-order for the Optimus G? Telus and Bell are rumored to be introducing the Optimus G, but Rogers is the only one of the three giants advertising pre-ordering for it. Hmm… wonder why? If you’ve already bought a Galaxy or an iPhone 5, I don’t think you’ll have buyers’ remorse when the Optimus G is released… although it’s looking pretty good. Eenie meanie minie mo…

Published in Blog
Thursday, 01 November 2012 14:09

Drinks on Padika

More than sixty prominent business owners gathered at the prestigious Terra restaurant to join in "Drinks on Padika," an exclusive "invitation only" event being held monthly by Padika Marketing Solutions. While business networking for new connections was the main purpose of the night, many were happy to chat with old colleagues and to re-establish lost connections.
Hors' d'oeuvres were served by formally uniformed wait-staff while guests enjoyed live guitar music. Thanks to our event planner, Shaghayegh Mobed, the October version of "Drinks on Padika" ran very smoothly.
"Drinks on Padika" will be repeated in the coming months with the same mix and mingle atmosphere. This creates an informal, yet still highly professional atmosphere for Toronto business owners and entrepreneurs that contributes to enriching networks and finding new business opportunities. The event is fully sponsored by Padika, and there is no cost to attend. If you are an entrepreneur and believe you belong to this class of business networking, please send an email to This email address is being protected from spambots. You need JavaScript enabled to view it. to be added to the waiting list for coming events. The following are photos of the night, all taken by Payam Ghaffari from Eventgraphers.


Published in Blog
Thursday, 01 November 2012 09:33

The New Marvelous - iPad Mini

Aww… how cute! It’s mini – but there’s nothing mickey-mouse about it. The new iPad mini, released October 23, 2012, by Apple, is the culminating evolution of previous iPads, making it already the fourth generation in the iPad series that began in 2010.

The iPad mini is a tablet computer, capable of everything the iPad 4, or, more properly titled, the iPad with Retina is capable of (that was released on the same day), and seemingly not much different from the iPad 2. So then, with all this evolution, what has changed, other than, of course, it is smaller? And is that even a benefit? You can hold it in your hand, yes, but wouldn’t the larger screen of the iPad 4 provide easier viewing? Such mini differences and so many devices to choose from. Do we really need another one to dizzy us further? It is great to have a choice of incredible technology, but it gets to a point where when there is something new, we want it to be new. Translation – show us something different.

It is mind boggling trying to keep up with it, let alone really understand what the differences are. And maybe that is what the big companies want to do – confuse us. Too many consumers are simply consuming to consume because something is new, without really understanding how or why the product they think they want or need is any different or better than a competing product. They get so wound up with it all that they end up in knots and just buy. End of story – until something else comes out claiming to be bigger (or in this case, smaller) and better (or in this case, the same)… or almost.

And I was really beginning to think it was the same until, when I was scrolling down Apple’s website, I got to the part about the iPad mini having advanced Wi-Fi that is up to twice as fast as previous generation iPads. That is fantastic news, because I am not exactly the most patient person and I have no patience with electronics that seem made for nothing but trials in patience. (That said, when I went in the Upper Canada Mall Apple Store, it was explained to me that both the iPad mini and the iPad with Retina are fourth generation iPads and are twice as fast as previous generations – but that the iPad with Retina is even twice as fast as the iPad mini because of the A6X chip).

It may only be Halloween, but if you’re like me, you’re already looking for Christmas ideas – and my kids are too big to want Power Rangers or Barbies anymore. They want electronics, the works. Doesn’t Santa deliver iPad minis? iPad minis wouldn’t be too big to ask for, would they? All their friends have them – at least that’s what they tell me. (And they start at $329, in case you were wondering). The iPad mini itself comes in either metallic or black, but the magnetic Smart Cover that folds in three to become a stand comes in six polyurethane colors including: dark gray, light gray, carnation pink, apple green, powder blue, and red.

With a ten hour battery life, I think it will even outplay my kids… if I get them connected. It might just be my new toy. If Santa can fit iPad minis in his bag for kids, he can fit them in his bag for adults. It’s not like I need another toaster. Just promise me nobody is going to put me on U-tube. After all, the iPad mini boasts a nifty little video recorder. But hey, my daughter wants to be an actress.

And the camera is more than just a camera when you can do all of your viewing, editing, and sharing with the convenient Multi-Touch system. My friends on Facebook would love to see new pictures.

And both of my kids could do video-calling with their friends in California who they haven’t seen since we moved to Toronto.

And I could even watch a movie of my choice instead of yet another episode of Shake it Up – that’s if my son doesn’t snag it first and claim it as his own, because there is free engraving…

And, and, and the possibilities really do seem endless when you can hold it in your hand. The new iPad mini might just hold my hand everywhere I go. Never mind what the competition is – I know what I want. Besides, Siri is going to be my new best friend. Siri, the intelligent assistant, will understand me when I talk and will have answers to all my questions. Siri will wake me in the morning, will never let me get lost, will know where the best Persian restaurants can be found, will tell me when I need a jacket, and will play my favorite songs. Siri will even take dictation while I drive. Need I say more? The iPad mini is marvelous. Best Buy, here I come…

Published in Blog

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