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Define Your Roles

/ Tuesday, 27 November 2012 / Published in Articles

Who does what? Who are the major players?

When we share ideas with the people we are going to be working with, it is easy to overlap roles. After all, we share the same vision and we are all part of it. A million things have to be discussed and we have to understand each other. But we also have to understand what are roles are.

Each person must define what they are going to contribute so that people are not stepping on each other’s toes and so that no task is left undone or we are not wasting time by having two people go over the same thing. Everything must be covered – by someone, and if no one is specifically appointed or has taken on the responsibility, you are looking for troubles. Assuming your best friend will pick up the cake from the caterer’s just because she likes your idea will not do. And it gets extra sticky when you have a team of very talented people – each capable of doing many of the tasks that need to be done. Just because one person is able to keep the books doesn’t mean they shouldn’t be the one to greet your guests, so make a decision. And no matter what you do, don’t be the one who tries to do everything just because it was your idea or it is your business. Delegate!

On your website, your customers will appreciate seeing professional titles and names. Some people include a brief description of who does what as well, but you do not have to. As long as you have defined and written out each person’s role for your own clarification, that will suffice. Even with a name and a title, clients will know who to talk to according to what they want to know, and they will gain a greater sense of what the company is all about.

The roles the major players have act as the structure that holds up the company. Your clients want to feel strength behind the brand, so define roles that they can recognize.   

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