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Getting it Right

/ Tuesday, 13 November 2012 / Published in Articles

I am beginning an exciting new company, and I know I have got to get up a website. I need to advertise online to get clientele, but as the business is not running yet, it is not yet generating income to pay for a fancy – or expensive website.

My first experience with websites was with a website I wanted to have to showcase a single screenplay. I had read in The Screenwriter’s Bible that some screenwriter’s do this, and I wanted to try anything and everything. Again, I had no money to do this with because I would only have money if the screenplay sold. It was that old catch 22.

I had no idea where to begin. I know how to use a computer and surf the net and send emails, and I even knew how I wanted my website to look and function, but I had no idea how to actually do it myself. I needed help. The first place I called told me it was going to cost six thousand dollars to design the site, with substantial payments forever after to maintain it.

“I’m a writer!” I exclaimed, wondering if the person on the other end had heard anything I’d said about my situation or what I wanted or what the purpose of the website was for. “This is not a business. It is just to showcase one screenplay!”

I did not even care about Search Engine Optimization (SEO) for that site as it was to be an “invite only” site and require a password to read the screenplay – so I did not understand how maintenance was really necessary. And furthermore, I am a writer, so I do not need somebody else to write anything or to make maintenance changes. I would do my own changes. But no, I was informed I couldn’t do that.

I hung up.

Next, I found a woman who was recommended to me privately and who works out of her home. She was very nice and got up my website up for considerably less money. I designed every detail of every page, and it is what I wanted… except that it lacks the professional, polished look that professional websites have. And it was incredibly time consuming. So, unless you have a couple of weeks to do nothing else but design every aspect of your website on your own, I wouldn’t recommend it. That’s not to say she doesn’t offer additional services for clients who want more help with their websites – I just didn’t want her to do anything more because I thought I could do it all on my own. I thought I was really smart.

Smart though, I have realized, is not just getting help when you need it, but getting the right help. Smart is focusing on what you do best and letting other people do what they do best. Smart is not trying to do everything on your own. Smart people call places like Padika Solutions to do their websites for them – and their business cards, and postcards, and Facebook pages… It really is so much easier to just pick up the phone and explain what you want than to navigate endless web design sites, all holed up by yourself. Smart would have been getting it right the first time and calling Padika, where they’ll work with you from the beginning to make your site right for you, within a budget that is right for you too.

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